Announcing the Platform In-House Finance Product

Platform In-House Finance Product, COG Aggregation

Following the successful trial since March 2021, Platform Finance is excited to present our new in-house finance product. This product is exclusive to COG brokers aggregating through Platform and CFG (Consolidated Finance Group). 

The product is delivered under the Westlawn Finance brand. Westlawn have been operating as a finance company since 1964. They are based in the NSW Northern Rivers providing finance around Australia and are owned by our parent entity COG Financial Services

The product consists of two commercial matrix offerings (Prime and Standard), and a flexible common sense full doc offering covering commercial and consumer applications.  

Platform CEO, Ryan Young said, “The Westlawn products are built on our broker member’s ongoing feedback. We have an excellent funder panel, and Westlawn will add depth to that. It meets our desire to give our brokers real points of difference through exclusivity and product design. This is a great string to our bow.”

The feedback since March from our trial brokers has been exceptionally good. Competitive terms and quick turnarounds on matrix. Westlawn have been in business since 1964 and while they will seek to turnaround deals quickly, they are sophisticated in terms of reviewing security and serviceability.

  1. Their ability to act outside of the box and deliver common-sense decisions. This flexibility is underpinned by their funding structures (deposit and MIS), which have become quite rare in the SME finance company sector
  2. Westlawn boasts a product matrix that is simple and easy to follow
  3. Less lender hoops means a faster turnaround time for deals
  4. Their customer service is second-to-none, they are here to listen to each scenario and review on a case-by-case basis. They understand that not every deal is black and white
  5. Exclusive distribution through Platform Finance brokers gives you a point of difference when serving your SME clients 

Please take the time to review the product details below and on Broker Central (our intranet only accessible to aggregated brokers). 

Westlawn Broker Guide 

Westlawn Rate Matrix – Prime 

Westlawn Rate Matrix – Standard 

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