VFACTS: September 2023

“The record result shows that Australian car buyers value a broad choice of vehicles in a range of price brackets that suit the family or business budget.”
“Our advice is that the supply of vehicles into Australia, including electric vehicles, continues to improve. Therefore, consumers who are considering purchasing a new vehicle should visit a dealer or manufacturer to explore their options.”

Image Source: Car Expert
Sales by brands
Toyota, the market leader, continued to reduce its substantial backlog by fulfilling 20,912 sales in September. This is a remarkable 40.8 per cent increase compared to August 2023, allowing Toyota to secure 18.9 per cent of the market share.
Mazda saw 8,031 sales and a growth of 10.6 per cent, and Ford, with 8,015 sales and a 20.8 per cent increase, were closely matched for the second and third positions. Following them was Kia, with 7,303 sales, up 0.2 per cent, and Hyundai, with 6,217 sales, down 4.4 per cent.
“Consumers have a choice of vehicles across 20 light vehicle segments – from small passenger cars through to larger utes – confirming Australia’s position as one of the most open and competitive new vehicle markets in the world,”
added Mr Weber.
Sales by models
Leading the charts with 5,776 sales was the Toyota Hi-Lux, close behind, the Ford Ranger had 5,429 sales. Third was the Tesla Model Y with 3,811 sales and the Isuzu Ute D-Max came in fourth with 2,885 sales. Rounding out the top five, the Toyota RAV4 had 2,798 sales, beating its rival the Mitsubishi Outlander (2,612 sales) in September.

Image Source: Drive
Fuel Types
The Tesla Model Y not only claimed third best-selling vehicle overall but also secured its position as the top-selling SUV. This underscores the persistent and robust demand for electric vehicles (EVs). Notably, the overall EV market saw a significant increase of 21.7 percent in market share as a fuel type.
Electric vehicles captured approximately 10.6 per cent of the passenger and SUV market share and accounted for around 8 per cent of the total market when including commercial vehicles. The combined market share of electric passenger cars and SUVs, which includes hybrids, plug-in hybrids (PHEVs), and pure electric vehicles (EVs), just fell short of 25 per cent, marking a substantial presence in the automotive market.

Image Source: Zecar
Sales by State
Sales across all States and Territories increased compared with September 2022.
- Australian Capital Territory was 20.6 per cent with 1,806 new cars sold
- New South Wales 24.3 per cent, 35,968 sold
- Queensland 13.5 per cent, 23,415 sold
- South Australia 11.2 per cent, 6,676 sold
- Tasmania 21.0 per cent, 1,972 sold
- Victoria 16.0 per cent, 29,426 sold
- Western Australia 22.4 per cent, 10,577 sold
- Northern Territory 3.6 per cent, 862 sold
Top 10 Cars in September 2023
Ranking | Model | Sales | Change year-on-year |
1 | Toyota HiLux | 5776 | up 11.7 per cent |
2 | Ford Ranger | 5429 | up 11.0 per cent |
3 | Tesla Model Y | 3811 | down 12.6 per cent |
4 | Isuzu D-Max | 2885 | up 48.4 per cent |
5 | Toyota RAV4 | 2798 | up 50.8 per cent |
6 | Mitsubishi Outlander | 2612 | up 39.0 per cent |
7 | MG ZS | 2528 | up 154.3 per cent |
8 | Toyota Corolla | 2217 | up 42.7 per cent |
9 | Kia Sportage | 2031 | up 14.4 per cent |
10 | Ford Everest | 1984 | up 147.4 per cent |
Top 10 brands in September 2023
Ranking | Model | Sales | Change year-on-year |
1 | Toyota | 20,912 | up 40.8 per cent |
2 | Mazda | 8031 | up 10.6 per cent |
3 | Ford | 8015 | up 20.8 per cent |
4 | Kia | 7303 | up 0.2 per cent |
5 | Hyundai | 6217 | down 4.4 per cent |
6 | Mitsubishi | 5761 | down 15.1 per cent |
7 | MG | 5400 | up 65.6 per cent |
8 | Tesla | 5177 | down 13.3 per cent |
9 | Nissan | 4784 | up 153.8 per cent |
10 | Subaru | 4302 | up 35.8 per cent |
Sales Segments

