Asset finance heavyweight urges broking and lending community to share their greatest asset and save Aussie lives
Australia’s largest asset finance aggregator, COG Aggregation and the company’s Strategic Partnerships business, Platform Finance, are calling on their brokers, lenders and staff members to share their greatest asset: blood. In the process, around 200 Aussie lives could be saved, thanks to COG’s partnership with Australian Red Cross Lifeblood. The COG Blood Drive is being held between February and June this year, and those in the industry are encouraged to join the COG Aggregation Lifeblood Team.
It’s a cause close to the heart of one of COG’s team members, Darren Driscoll, who helped inspire COG to join forces with Lifeblood. “I’ve been a long-time donor of whole blood and plasma (to date I’ve made 45 donations), and I discovered the benefits first-hand, when I needed blood donations while receiving treatment for Medullary Thyroid Cancer,” explains Darren, Business Support Manager at the Platform Finance processing centre in Mildura. “I required transfusions during two surgeries I needed, the first in 2012 and the second in 2015. I’ve been relatively lucky I didn’t have to rely so much on transfusions, unlike with some cancers, but I am so thankful to the donors who allowed me to benefit from these vital donations.”
Adds Ryan Young, CEO of COG Broking and Aggregation, “Blood donation has touched the lives of numerous people within our business, as it has with most Australians. When the opportunity arose to establish a corporate program, we knew we were in a position to do even more. The Asset Finance industry has a unique sense of community and we’re privileged to work with a large portion of its members. We’re hoping to leverage the power of this amazing network and tap into what makes it so special. Every drop counts. In fact, one blood donation can save up to three lives. So, let’s join forces and save lives together.”
Lifeblood’s Ashleigh Hales says industry-based blood drives “are a powerful way to unite workplaces in a common cause and foster team spirit and community impact”. “In FY22 Lifeblood Teams contributed more than 560,000 donations, which is 36.4% of all donations! By organising blood drives within specific industries, we can harness collective commitment, making a significant contribution to saving lives through ‘healthy competition’ and promoting a culture of altruism in professional settings,” she says.
To join the COG Lifeblood Team, just register an individual account or log in at www.lifeblood.com.au. Simply click the ‘Login/Register’ icon on the top right of the homepage, and then you’ll be guided through the process. To join one of the COG Lifeblood teams, click on My Details in your account and add your preferred team name under Manage Preferences. During the COG Blood Drive, all donors will go into monthly draws to win great monthly prizes. There is one entry for every blood, plasma or platelet donation. “Even if you’re not part of the COG network, we encourage everyone to get involved and use #AssetFinanceBloodDrive to help push the message throughout the industry,” concludes Young.
Every drop counts
Have you ever wondered how blood donations get used? Here’s a breakdown of where blood donations in Australia are needed most.