Thank you for saving 351 lives with the 2025 COG Blood Drive!
COG Aggregation & Lifeblood: Because Every Drop Matters in 2025!
At COG Aggregation, we believe in making a difference – beyond finance and into the heart of our communities. That’s why we’re proud to support Australian Red Cross Lifeblood, rallying our extensive network of asset finance brokers, lenders and staff to help save lives across Australia.
Our journey with Lifeblood began in February 2024, when we launched our corporate partnership and established Team COG Aggregation. That same year, we held our inaugural five-month Blood Drive, bringing our team together for a cause that truly matters.
In 2025, we came back even stronger.
Over five months, our incredible network of donors contributed 117 life-giving donations – including 60 whole blood, 56 plasma and 1 platelet donation – helping to save an estimated 351 lives.
To everyone who took the time to donate – thank you. Whether it was your first time or one of many, your generosity has made a real and lasting impact.
A huge congratulations to everyone involved for surpassing our 2024 total – an amazing effort and a true reflection of the heart and commitment within our community.
While the 2025 #COGBloodDrive may have come to a close, the need for blood never stops. If you’d like to keep making a difference, we encourage you to join the COG Lifeblood Team and continue donating.
Thank you for supporting this life-saving cause. Together, we really do help save lives.
More 2025 Stats...
How do you join the team?
1. Check blood donation eligibility by undertaking an eligibility quiz at www.donateblood.com.au/eligibility
2. If you don’t already have one, register an individual account or log in at www.Lifeblood.com.au. Simply click the Login/Register button on the top right of the homepage. You don’t need to have donated yet to do this.
3. Once you’re logged in, go to the My Details menu at the top and click on Manage Preferences.
4. Next to the Lifeblood Team heading, start typing “COG Aggregation”. When the team appears in the supplied options, click on it and at the bottom of the page click Save Updates.
5. Make a booking at your local donor centre online my.donateblood.com.au/app/appointments/location
To find out where you can donate, head to https://www.lifeblood.com.au/donor-centre or call 13 14 95.
Every drop counts
Have you ever wondered how blood donations get used? Here’s a breakdown of where blood donations in Australia are needed most.
- 34% Cancer and blood diseases.
- 19% Anaemia and other needs.
- 18% Heart, organ and other non-orthopaedic surgeries.
- 13% Stomach, kidney and other diseases.
- 10% Fractures and joint replacement.
- 4% Helping pregnant women, new mothers, young children.
- 2% Road incidents and other trauma.